November 10, 2008


Filed under: Uncategorized — Neil @ 10:45 am

soles4souls is an amazing charity based in Nashville that has one mission: get shoes to people who need shoes. over 300 million people around the world don’t have shoes and are forced to walk around unsafe and in potentially life-threatening conditions. not only is it unsafe physically, but having to look down all the time causes these people to also live without dignity and confidence.

I’m joining Anne Jackson in this project.  She write this about how it all began

“just a few weeks ago, i was meeting with wayne elsey, the founder and CEO of s4s and he asked me what is the craziest thing we could do using social media to meet this huge need? what kind of ridiculous goal could we create? and literally ten minutes later we had the answer.

let’s get money raised for 50,000 shoes in 50 days and make it as easy as possible for people to not only donate online, but to spread the word about the campaign. the only way this goal can be reached is if you not only donate $5, but spread the word!

go to a $5 donation buys two pairs of shoes.

everyone has $5 (or more!). and everyone has 2 minutes. from start to finish, donating is literally three clicks. no fluff. no hassle. anyone can donate. it is so, so easy!

and it’s easy to spread the word. use the graphics on your blog. email everyone you know. join the facebook group and ask your friends to do the same!

besides the fact that the blogging world can literally impact 50,000 people before the end of the year, one person (and their guest) will be chosen at random to hand deliver the shoes they purchased on a s4s trip to mexico. can you imagine handing someone their very first pair of shoes? it could be a child. or it could be a mother. or a father. or a grandmother. who knows?!

we could have made the goal attainable – like 5000 shoes in 50 days. i have no doubt that could happen. but we wanted to show a watching world the positive power of social media. we wanted this to be a challenge for bloggers and people to unite in a way never before seen!

50,000 pairs of shoes in 50 days. THAT’S HUGE!!!!!

please donate. please blog about this. please email everyone you know about this.

five bucks. three clicks. two minutes. that’s all and it can make a HUGE difference!!

if 500 people influence 10 people to donate, and those people influence 5 more, that’s 50,000 pairs of shoes (because remember – $5 buys 2 pairs!)…please help make this a reality! let’s blow it out of the water…can we raise enough for 100,000 pairs? I THINK SO!!!

300 million people around the world need you!

please join in! even non bloggers can help. just email everyone you know! take up a collection in your office or at your church. do you know someone in the press who can do a story on this? be creative!!! and have already picked up on this…and we have only just begun. with your help (and only with your help) this can be a worldwide movement. i truly believe it can!

I just bought 4 pairs.  Will you join me?  Click here.


Nashville-based Soles4Souls(TM) facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Since its inception, Soles4Souls has distributed more than 3.5 million pairs (or one pair every 23 seconds) to people in 61 countries, including Honduras, Romania, Thailand, and the Sudan. The charity has been featured on CNN Headline News, NBC Nightly News with Brian Williams, ABC News, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit for more information.


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